You may well ask, with the saturation of blogs out there – enough to require the creation of a new term to encompass them all (blogosphere) – why do we need to add yet another?

Great question!  Blogging has literally exploded on the scene in the past few years, evolving from virtual personal journals to powerful players in such areas as news reporting (especially political news reporting) and information exchange.  In the past year or so, blogging has steadily crept its way into mainstream business operations, adding an exciting new component to the way companies interact with their customers, and the public at large.
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You’ve decided your business needs a blog, your customers expect it and you want to exhaust every channel possible to get your message, and your brand, out to both existing customers and potential new customers. So now what?

We’ve seen a lot of blogs, and frankly, most don’t offer the kind of value necessary to make a business decision worthy of the investment of time and resources. As a way of helping you make the right choice, we’ve put together a short set of five “rules” to govern your life in the blogosphere. Read through them, let us know what you think by commenting, and together let’s make sure that your efforts return maximum value.
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As many of you know, we at Monkee-Boy feel strongly that community service is an integral part of our business model.  Our employees are encouraged to volunteer their time to whichever organization they wish, and most do so gladly.

Our Marketing Director has delivered Meals on Wheels for a decade now.  Our Trees Initiative has resulted in the planting of over 2,700 trees so far, helping offest the carbon footprints of the sites we launch.

The Miracle League at Town & Country has been an organization we’ve supported since their inception some four years ago.

A member of the Monkee-Boy team sits on their board of directors, and the company provides web, video and photography services which have greatly enhanced their ability to get the word out about their wonderful organization providing fun and safe sports to the special needs children of the Austin metro area.

We’re proud of our involvement with the Miracle League, and continue to contribute whatever is asked of us, whether it be donated services, or sponsorship of holes for their annual golf tournament fundraiser, or financial contribution to their scholarship fund for the high school-aged “Buddies” who pair up with the players to ensure that games are both safe and fun.  We’re especially thankful when we hear from parents how much the Miracle League means to their families, and how much they appreciate the efforts which go into making sure games happen. We hope you agree that the time and effort we expend on behalf of these wonderful kids and their families is time well spent.

By the way, if you’d like to help the Miracle League, or get involved, they are always seeking donations and volunteers.  Just visit their website at http://miracle.tandcsports.org/ to find donation and contact information.  Their motto is “Every Child Deserves a Chance to Play Baseball”, and if you ever get an opportunity to visit the field and watch a game, you’ll see an endless sea of smiles which is sure to warm your heart.

You’d have to be living under a rock if you haven’t at least heard of Facebook, Twitter, MySpace, etc.  And whether you’re aware of it or not, social networking has crept into your online shopping experience with the explosion of user reviews now resident on many retailer web sites.  The phenomenon of connecting people for the betterment of all is firmly entrenched, and now its time for you to decide what and if you should explore it for your business.

Like many new concepts, social media is widely misunderstood and used in ways which bring little to no value to its users.  Twitter is the latest social networking darling, with exponential growth in users quarter over quarter, culminating with “Servers are Overloaded” messages occasionally popping up, a tribute to the fact that the owners of Twitter did not predict its rapid ascent.
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