Slogging Through Corporate Blogging
Blogs aren’t quite as hot as they used to be — let’s face it, they no longer have the “everyone’s doing it” feel of Facebook or the snappy lingo of tweeting. Blogging is starting to feel like something old people do. The funny thing is, when done correctly, the old corporate blog is still one of the best and most consistent ways to connect with the people who care about your company and products. The challenge is to make sure you’re doing it right.
This article in Smashing Magazine outlines some of the more common flaws with many of today’s corporate blogging efforts, and reinforces many of the concepts we stress to our clients when they ask us if they should be blogging, namely:
- Your blog isn’t a one way channel, it’s intent should be to initiate a dialog
- It takes time for a blog to generate readership and activity so you have to remain committed
- Get more than one person at your company engaged with your blog
- Allow comments and expect some criticism – be prepared for it!
Successful blogs, in fact, successful social media efforts in general, are all about engaging people with your business. Don’t fall into the trap of using your social media tools as just more arrows in your traditional Marketing quiver, it’s a recipe for failure.
