It’s that time of year again… SXSW Interactive, an Austin-based haze of mixers, tacos, and lovable geeky meet-ups is right around the corner, but never fear there is still time to get your interactive game plan down.

SXSW Interactive features five days of compelling presentations from the brightest minds in emerging technology, with tons of exciting networking events hosted by industry leaders, the incredible SXSW Trade Show, which “wows” me every year and an unbeatable lineup of special programs showcasing the best new digital works, video games and innovative ideas the international community has to offer. Taking place March 11-15, thousands of prospective panels get submitted by all kinds of people… The trick is to weed through the panels to hone in on focused area’s of interest that can or will be applicable to your field of interest, or heck perhaps may just seem interesting.
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There are a lot of design firms out there who do great work, and I always wonder, what makes a firm and a client “click” and, what makes a client “stick”?

I feel that building a rapport with a client is much like trying to build a friendship with someone from another culture. As people, we all have things in common and yet there are communication gaps that need to be bridged when two people or groups of people from different backgrounds are trying to find a solution to a common task. In the case of a web design firm it starts with trying to understand what the client is looking for both in the appearance and functionality of their website, followed by trying to find the most effective and efficient way to make that happen.
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