Successful viral marketing campaigns may seem like an urban legend — stories other companies tell you to throw you off their marketing trail– but actually the he-said-she-said mystery surrounding viral marketing is a huge proponent of its appeal and success.
Because the seemingly mythical beast of viral marketing has a lot of aspects to explore, I will be breaking this topic up into three blog posts touching these topics:
1. What is Viral Marketing
2. Who has Viral Marketing worked/not worked for
3. Tips for implementing your own viral marketing strategy.
Part One: Viral Marketing The Beast — In Theory
In the case of viral marketing, the egg came before the monster by the means of individual content on the Internet, such as the home video Charlie Bit My Finger, unintentionally going viral.