In my last two blog posts, “Part One: Viral Marketing the Beast“, and “Part Two: Sightings of Viral Marketing Campaigns”, I explored the theory behind whether or not viral marketing is attainable and then showcased some very fruitful campaigns as well as a few examples of viral backlash. Now that we know viral marketing is a tool being used by successful companies, it is time to explore how to put your own viral marketing campaign into action.

Read More

What is it?

CSS Sprites are an interesting method to cut down on both a website’s initial construction phase and the bulkiness of excessive loading time. Instead of creating a separate image file for each graphic used on a website, several can be combined in one with only the appropriate element showing based on specific positions defined in the CSS.
Read More

At this stage in the game, most companies are well aware that social networking websites are an essential part of marketing. It is practically expected for a company to not only have Twitter and Facebook accounts but to also provide quick access to their profiles via the company website. But when it comes down to actually networking with a company, whether in the pursuit of a potential job, investment or project coordination, users turn to LinkedIn.

Read More

Impelling a marketing campaign to go viral can simultaneously create an instant brand and establish an online identity to an ever-expanding audience. But, as I discussed in “Part One: Viral Marketing the Beast”, viral campaigns can be unpredictable and difficult to control. That is not to say they are impossible. Successful viral marketing campaigns are numerous it is just a matter of breaking it down and comparing the do’s and don’t’s of viral marketing paradigms.

Read More

Google announced Wednesday a new way to submit individual URLs for Google search indexing. Submitting links through google’s Webmaster Tools allows links to be crawled by Googlebot and submitted for inclusion into Google searches. This can help your site increase search engine rankings and is a must for any new website.
Read More