Early this month SEO endured Google’s transformative search update “Search Plus Your World”, but this wasn’t the only home improvement endeavor Google showcased in the past year. Sandwiched between the release of Google+ and Search Plus Your World was a very important update to Google Analytics. In case you missed it, or you already forgot about it in midst of the razzle dazzle, here are a few of the most important Google Analytics improvements and what they could mean for your business.

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In case you haven’t already heard, Google has drastically shaken up SEO with the release of Google “Search Plus Your World”. The search update integrates the new social network Google+ with good ol’ Google search results. Now, when users search a term in Google’s search engine the real-estate above the results list, to the right of the results (previously ad space) and under individual results will be populated with Google+ data.

The update was released last week and seems to only be active part of the time. So I’ve captured a search query with Google’s personal results filter turned on and off to better illustrate what this change means to overall SEO.

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