Monkee-Boy @ SXSWi 2012
The week of emerging technologies, exceptional panels, quirky tech workshops and good ol' fashioned face-to-face networking is here! Tomorrow marks the beginning of South by Southwest Interactive 2012.
If you're like me, this year has been so jam-packed with action that reviewing the entire SXSW schedule has been impossible. Luckily, my fellow monkeys and I have formed a cheat-sheet of must see web and mobile events. Expect to see our familiar monkey mugs bouncing around these SXSWi events, and don't be afraid to say hello!
Design Events at SXSW
Designing for Context - Fri. 3/9 - 2:00PM
As designers take on new problems of convergence and ubiquity, we find ourselves facing new challenges. The products we create are accessed through multiple devices, different channels and a wide audience. How do we accommodate the context of use?
High On Line: Applying Psychology to Web Design - Sun. 3/11 - 12:30PM
Design is becoming an applied behavioral science, and your art school background is no longer sufficient. This presentation will teach you the neuroscience of addiction (engagement behavior), and show you how an understanding of the human reward system can help you build more successful products.
Develop Events at SXSW
Accessible HTML 5 Canvas? Really? How? - Sat. 3/10 - 11AM
This workshop will cover the technical details of how to create an accessible HTML DOM structure, tie it to the visible Canvas surface, additional Canvas APIs designed to fill in the accessibility gaps, and how to keep everything in synch.
Get the Look: Use @Font-Face + CSS3 Like the Stars - Sat. 3/10 - 5PM
A rounded sans-serif with a letterpress look? A chunky slab serif in three-dimensional perspective? Grungy, patterned, or even blurred text? These effects (and more) used to be the domain of print designers or gigantic, inflexible PNG images. But no more! Using CSS3 and @font-face, this event will show you how to get these looks with live demonstrations and discussion.
Market Events at SXSW
The State of Social Marketing - Sun. 3/11 - 9:30AM
Brad McCarty, the North American editor of The Next Web, will give a 10 minute long, rapid-fire presentation on what he believes are the most important 3 changes in social marketing. Understanding what's said in these ten minutes could shape your marketing strategy for the next 12 months.
Your Marketing Sucks: Why You Need to Think Local - Sat. 3/10 - 3:30PM
Every consumer is local. They live in a community. They’re engaging and interacting in their favorite places, online and offline. This event will share ideas and examples of thinking local from a strategic brand perspective: Content Strategy, Search, SEO & Keyword Strategy, Local Listings, Social Strategy, Online Advertising, Reputation Management, Ambassador & Engagement Strategy, and Mobile Strategy.
Measure Events at SXSW
Dear Google & Bing: Help Me Rank Better! - Sat. 3/10 - 5:00PM
In this session, representatives from Google and Bing provide this type of advice. They'll even get you up to speed on the impact that social media is playing on search results. Even better, it's all Q&A. Bring your top questions about how they rank sites and get answers directly from the source.
Mobile Events at SXSW
Responsive Content: Build a Website that Kicks App - Sat. 3/10 - 5:15PM
Responsive content can be used for both good and evil (or at least pleasant and painful user experiences). This event will examine when content should be responsive and when it shouldn't be.
Design and the Mobile Startup - Sun. 3/11 - 12:30PM
In this multidisciplinary panel of technologists, designers, and entrepreneurs, key players in some of today's most successful mobile products will look at the "textbook" creative process in delivering user-centered results and delightful outcomes. Then, we'll talk about examples of what actually happens in the less black-and-white world of startup culture, and discuss what can be done to leverage design in the making of great products.
Along with these events, we'll also be checking out various meet-ups and parties. Hope to see you out there!