It has been some time since there has been much ado about marketing – well at least in the 1960’s-cut-throat Mad Men sense of the industry. Instead marketing methodologies are shifting to a more conversational setting. Due to this significant divergence in marketing tactics, marketing trendsetter Hubspot coined the terms inbound marketing and outbound marketing. To fully understand the importance of an inbound marketing strategy and what it could mean for your business, let’s take a look at the history and difference between the two strategies.
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Developing a content strategy for your website is becoming an essential process for any business that wants to build a strong presence on the internet. Google’s most recent updates are forcing sites to maintain quality content, and will actually inflict a site-wide penalty on websites that have lousy filler content. Today it’s simply not enough to throw keyword-rich content onto your site and expect it to work. Building a site with quality content is a process that requires an overall strategy to guide your tactical decision making. Here’s an overview of how to create a content strategy for the web and ultimately build a site that efficiently targets your market:
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