DoubleDave's Pizzaworks
For over 40 years, DoubleDave’s Pizzaworks has built a reputation for making fresh dough daily and offering unique menu items that keep customers coming back, like their famous Peproni Rolls and Philly Cheesesteak Stromboli. With a playful approach to pizza-making and a commitment to quality ingredients, DoubleDave's has become a beloved fixture in the Texas pizza scene.
DoubleDave’s has been slingin’ dough in Austin since 1984. As the flavor-packed franchise spread across the Lone Star State and parts of Oklahoma, so did the needs of the business, which led them to team up with Monkee-Boy in 2017 for a website overhaul.
Since then, demands on their website increased and the need for enhanced accessibility and user experience were apparent. DoubleDave’s recognized that it was time to cook up a fresh digital experience that would deliver.
Monkee-Boy steps into the kitchen.
Priority Goals
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New Look & Feel - Refresh the website’s design to align with DoubleDave’s established funky and iconic branding.
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CMS Transition - Move to a robust, flexible content management system (WordPress) for streamlined updates and maintenance.
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Solid Foundation - Build a solid foundation that can grow as time & future budgets allow.
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Ease of Use - Simplify many day-to-day tasks (cloning, adding, and editing pages) and give DoubleDave’s more creative control over some of the design elements (background images, CTA options, etc.)
- Accessibility - Prioritize ADA compliance and web accessibility, ensuring the website is inclusive and usable for all users, including those with disabilities.
Challenges
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Brand Alignment - In the massive sea of local pizza restaurants, DoubleDave’s needed to stand out and capture its established unique vibe.
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Ordering Systems - Multiple ordering systems created an inconsistent experience and left some franchise locations without a direct way to link their system.
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Advanced Locations Tool - With many locations in multiple states, DoubleDaves’ needed a tool that provided a smooth user experience and content flexibility.
- Color Contrast - Some of the established brand colors were not accessibility friendly and needed adjustment without degrading the brand.
Custom Locations Tool
DoubleDave's locations are all over Texas and parts of Oklahoma, and each location has essential information regarding hours, amenities, online ordering, and events. The website’s locations tool allows for easy geolocation filtering, allows for location-specific social content, helps with local search, and provides simplified and flexible navigation.
With careful consideration of the multiple ordering systems used by the DoubleDave’s locations, each location can seamlessly link its preferred online ordering system, and the “order online” button provides an experience that ensures no hungry customer is left behind, no matter which location they use.
Schedule Ahead, Relax
Like any good business, DoubleDave's plans every pizza campaign and supportive collateral with the precision of a master chef. The site's custom CMS empowers their team with the flexibility to create content at their own rhythm, breaking free from the traditional rigid constraints. Whether it's rolling out a new Pizza of the Month or launching a timely holiday gift card promotion, DoubleDave's can now set their promo in motion and let the CMS do the heavy lifting. This approach not only streamlines their strategy but also gives their team the breathing room to dream up their next campaign, ensuring their brand stays as fresh as their legendary Peproni Rolls.
What’s on the Menu?
As a key destination for hungry patrons, DoubleDave's menu delivers a slick, user-friendly experience that showcases each culinary creation with appetizing images and descriptions. The menu's intuitive secondary navigation brings food categories into focus, allowing customers to effortlessly explore DoubleDave's diverse pizza offerings.
Strategically placed buttons provide quick access to critical nutrition and allergy information, while carefully positioned promotions ensure that every tempting deal catches the eyes of the customers browsing the site.
Appetizing Graphics
What better way to entice taste buds than with appetizing visuals that practically make the pizza leap off the screen? Monkee-Boy dove into DoubleDave's branding, creating graphics and icons that aren't just images but expansions of DoubleDave’s brand personality.
The animated visuals grab customers' attention and reveals on-brand messaging, while the icons serve up location info with a side of serious style.
And the Digital Results Were Served Hot!
All project goals were accomplished, and DoubleDave's overall site quality soared. Some highlights include:
Increase in Site Speed
Increase in Accessibility
Increase in SEO Scores
But Wait, the Oven Keeps Cookin'!
The delicious servings of Monkee-Boy continue even after the site launch to keep DoubleDave's experience healthy and profitable.
Dedicated WordPress Hosting & Cloudflare Security
DoubleDave's website is the critical driver of online sales & to-go revenue. As such, website uptime & security are critical to its success. Monkee-Boy is no stranger to supporting organizations with critical business needs and handles DoubleDave's ongoing digital needs. In this regard, Monkee-Boy provides an intelligent combination of WP Engine hosting, Global Edge Security (with managed Cloudflare), uptime monitoring, backups, and proactive WordPress Security & and Health Checks to ensure the feeding frenzy can keep rolling.
Ongoing Digital Strategy, Analytics, and Digital Support
In addition to providing the DoubleDave's digital infrastructure, Monkee-Boy's tenured team also helps with ongoing digital strategy, analytics, and ad hoc support to ensure the DoubleDave's has full digital coverage as the organization expands its franchise footprint to bring the best pizza to pizza lovers across the US.